.2024 has been a volatile year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in financial backing yearly, have increased nearly $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That stagnation is due to market saturation, increased governing pressures, and financial uncertainties.ADWEEK talked with 5 VCs who remain to purchase adtech providers, in spite of these difficulties, about what they are searching for and also what they avoid. Possibly unsurprisingly, these financiers are actually targeting options in privacy-focused technologies as well as industry-specific places including connected television.